Marketing Intelligence & Web Analytics
With Microsoft Dynamics CRM, marketing staff have the ability to easily and accurately analyze marketing activities. Custom dashboards can be created around key marketing KPIs including response rates, budget tracking, and revenue generated from marketing activities. A range of out-of-the-box marketing reports - response rate, ROI analysis, win/loss, lead source - allow for a quick assessment of campaigns and the ability to easily make changes or improvements.
Marketers also have the option to create custom reports that can monitor a range of data including trends and historical information. Realizing that many marketers don’t have a technical background, the SQL Server Analysis Services makes scoring user-friendly for everyone. OLAP functionality and a unified data model allow marketing staff to export marketing activity detail to external sources (such as Microsoft PivotTable® dynamic reports), slice and dice information and create customized views.
