Coming of Age for CRM

You know how it is when you buy a new car and all of a sudden you look around and see a ton of other people driving the same type of car? CRM continues to take off and companies from small to enterprise are seeing it as part of their strategic vision.   When asked about surviving economic down turns, CRM guru Paul Greenberg said "people really do see their priority as retaining customers". The CRM market isn't a new industry, but rather it has reached a point of maturity. At the same time, even though the market has matured, there's plenty of room for improvement and the market leaders are being challenged with advancements in automation, business intelligence, social media, and cloud-computing. Yet, over the last fifteen years, as Omnibility has delivered Content Management solutions and line-of-business (LOB) applications, there hasn't been a time when information technology wasn't about bringing people, relationships, processes, and information together.